Jeff Hong is an animation and storyboard artist based in Los Angeles. He takes what is nostalgic, precious and innocent, and forces the viewer to confront the reality of both the environmental and social problems at the forefront of today’s […]
Jeff Hong is an animation and storyboard artist based in Los Angeles. He takes what is nostalgic, precious and innocent, and forces the viewer to confront the reality of both the environmental and social problems at the forefront of today’s society.
Hong uses recognizable characters to touch a broad audience. He plays on the emotional attachment to these characters and uses the empathy which they evoke to raise awareness about the destruction of advanced globalization.