Linda Söderholm (FIN)

Linda “Superflinda” Söderholm (Finland/Slovenia) is a multidisciplinary visual artist – a graphic designer, a typographer and an illustrator. She holds i.a. a Master of Arts in New Media but recently her work is shifting more and more towards handmade crafts. For example, […]

Biography / Linda Söderholm (FIN)

Linda “Superflinda” Söderholm (Finland/Slovenia) is a multidisciplinary visual artist – a graphic designer, a typographer and an illustrator. She holds i.a. a Master of Arts in New Media but recently her work is shifting more and more towards handmade crafts. For example, she uses the techniques of traditional sign painting to create large scale murals and typographic installations. Her involvement in hip-hop culture (breaking, DJing, graffiti) is seen in everything she does. Linda’s work has been exhibited in Europe and also in Brazil and China.

About the project

Söderholm’s participatory project is entitled Types of Migration. The artist invites people with migration backgrounds for interviews and then translates the risen subjects into typography. Cultural, social, linguistic and political issues of transculturality in a metropolis such as the German capital are brought into focus in the project and transformed into type. Söderholm is interested in the different relationships between members of the society of origin and the receiving society as well as the concept of home. She explores hopes, wishes and longings and transforms them into expressive typographic works – character illustrations and installations.