After a friend was diagnosed with breast cancer in 2000, designer and artist Shaney jo Darden founded the global non-profit organization The Keep A Breast Foundation (KAB) to raise awareness of breast cancer and to encourage prevention and early detection among young people.
Now, as KAB celebrates its 18th anniversary, Shaney jo is a leading voice in the cultural conversation about breast cancer and her visionary youth-targeted campaigns and programs featuring irreverent messaging, inventive art, cutting-edge pop culture and technology are fueling a paradigm shift among non-profit organizations. Since inception, KAB has expanded globally to Europe, Canada, South America, and Japan and has three core programs — Non Toxic Revolution, Check Yourself and Treasured Chest. The iconic “i love boobies!” message, one of KAB’s signature breast cancer outreach and awareness campaigns, has become a generational staple for the young people she’s reached.